The parallel stripes of the screen symbolize the circles of latitude on the globe. They seem to flow out of the frame shaped as the iconic rectangular logo, like the knowledge about the world flows to the viewers through the National Geographic media. It also resembles a camera lens that is used to show the most remote places on the planet. The screens create the effect of Earth’s rotation by their collocation and by demonstrating the constantly changing footage. Proceeding with the idea of the circles of latitude the couches on the stand and the armchairs in the negotiations zone visually remind of the lines of longitude.